Luis Villaneda

Luis Villaneda currently serves as the West Coast and LATAM Regional Director at Soho House & Co, a position held since November 2018, where responsibilities include dual roles in expansion and regional oversight. Previously, Villaneda held various leadership positions including Director of Expansion and Head of Operations, as well as General Manager at NATIVE Restaurant, and General Manager positions at both Rose Cafe Venice and sbe Group. With a background that includes the role of Director of Operations at Zislis Group and Operating Partner at Circa MB, Villaneda also owned El Cid L.A. Inc. Educational credentials include a Bachelor of Arts in Business Administration/Entrepreneurship from Loyola Marymount University.