Mitchell Sanford serves as the Senior Director of Audience Data Strategy & Partner Development at Sojern, leading the global Data Partnerships team since November 2013. This role involves utilizing a data-driven strategy to optimize and grow a portfolio of strategic data partners for programmatic advertising, while providing project management and technical guidance to ensure successful partner activations. Prior positions at Sojern include Director, Manager, and Senior Audience Data Specialist roles within the Audience Data Strategy & Partner Development team, focusing on commercial liaison responsibilities, process development, and operational efficiencies. Mitchell Sanford began the professional journey in the ad operations team for the Travel Sales vertical and holds dual Bachelor of Business Administration degrees in Marketing and Alpine Tourism from the University of Nebraska at Omaha and MCI | The Entrepreneurial School®.
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