Iiro Isoaho

Product Lead at SOK

Iiro Isoaho is a seasoned professional with extensive experience in product management, customer relationship management, and communications. Currently serving as Product Lead at SOK since December 2024, Iiro previously held various roles at HOK-Elanto from June 2010 to December 2024, including Asiakkuuspäällikkö, Project Manager for Data-Driven CRM, CX and Marketing, Communications Project Manager, and Social Media Specialist. Key responsibilities involved leveraging customer data to enhance business strategies, overseeing communications for the retail division, and managing a comprehensive social media framework. Iiro started the professional journey at Helsingin Osuuskauppa Elanto, serving as summer help in 2008 and 2009. Iiro holds a Bachelor of Business Administration in Finance from Laurea University of Applied Sciences.

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