Marjo Kivelä is an experienced analytics professional with a strong background in database marketing and customer insights. Currently serving as Analytics Lead for Retail Business IT at SOK since January 2024, Marjo previously held the role of Chapter Lead, Analytics in Consumer Sales Nordic at Vattenfall, where responsibilities included leading a team of analysts within agile scrum teams. Prior roles include Customer Insight Analyst at Vattenfall, Database Marketing Manager for Nordic and Baltic regions at CIL Suomi oy, and various positions at Oy Valitut Palat - Reader's Digest AB, ranging from statistician to customer database manager. Marjo holds a Master's degree in Social Sciences with a major in Statistics from the University of Jyväskylä.
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