Virpi Viinikainen

Virpi Viinikainen is an experienced executive currently serving as SVP Consumer Goods at SOK since September 2020, while also advising on sales and growth opportunities at Coaching WRX. With a strong background in retail and leadership, Virpi has previously held key positions such as Managing Director at Clas Ohlson Oy, Senior Vice President of B2C Business at Kesko – K-Group, and Chain Director at Rautakesko Oy, overseeing significant sales operations across Northern Europe. Education includes advanced management certifications from Harvard Business School and Aalto University, and a Master’s degree in economics from the University of Jyväskylä.