Tim Cairns

Tim Cairns is an accomplished marketing professional with extensive experience in brand strategy and development across various sectors, particularly in the financial services industry. Currently serving as the Director of Brand Marketing at Sokin since February 2025, Tim previously held the position of Global Head of Brand Marketing at WorldFirst, where responsibilities included implementing brand refresh initiatives and driving marketing efficiencies through innovative technologies. With a robust background that includes leadership roles at Manulife, AIA, Standard Chartered Bank, and additional marketing agencies, Tim has successfully led brand strategy execution, sponsorship activations, and marketing campaigns that significantly enhanced brand presence and customer engagement. Tim earned a Bachelor of Arts in Business Management specializing in Marketing and Business Policy from the University of Leeds and a Diploma in Direct and Interactive Marketing from the Institute of Data & Marketing.