Gabriela Rodrigues

Gabriela Rodrigues has a diverse work experience in various roles and companies. Gabriela started their career as a Copywriter intern at Espiral Interativa in 2011. Gabriela then interned as a Strategic Planning intern at Lew'Lara\\TBWA from 2013 to 2013. In 2014, they joined Artplan as a Strategic Planning Assistant and later became a Planning Supervisor, working there until 2016. Gabriela then moved on to Wieden + Kennedy as a Planning Supervisor from 2016 to 2017. After that, they worked at Ogilvy & Mather as a Senior Strategic Planner from 2017 to 2018. In 2018, they joined SOKO as a Creative Data Manager and later became a Creative Data Leader. Gabriela also held the position of Strategy & Culture Lead before becoming the Head of Culture & Impact. Currently, they serve as the Vice President of Impact at SOKO. In addition to their roles in the advertising industry, they also worked as a Teacher at MIAMI AD SCHOOL BRASIL from 2020 to 2023.

Gabriela Rodrigues pursued a degree in Publicitária with a specialization in Communication and Advertising from Pontifícia Universidade Católica de São Paulo from 2010 to 2013. Gabriela later completed a Post Graduation in Neuroscience and Applied Psychology at Universidade Presbiteriana Mackenzie from 2015 to 2017. In addition, Gabriela also attended various short-term courses at Sandbox Escola de Estratégia, including Garagem de ideias (2016), StoryPlanning (2015), and Hard Strategy Day (2014). Prior to their higher education, they obtained a technical degree in Electrical and Electronics Engineering from Liceu de Artes e Ofícios de São Paulo from 2006 to 2008.