Solid Ratio provides embedded finance and accounting support for consumer product brands across DTC, wholesale & retail, designed to support confident decision-making. We won’t do everything, only what moves the numbers.


⦿ Fractional CFO leadership: Hands-on financial leadership to guide decisions, accelerate execution, and move the business forward.

⦿ Cashflow optimization & management: 13-week cash planning that replaces guesswork with real visibility so cash decisions are proactive, not reactive.

⦿ Controller & accounting services: Accurate books, timely closes, and disciplined accounting that everything else is built on.

⦿ Financial planning & analysis (FP&A): Planning, budgeting, and analysis informed by experience so founders know what to focus on, why it matters, and how to act.

⦿ Inventory & Margin Visibility: Clear understanding of inventory economics, margins, and cash impact - so you can price confidently, plan buys thoughtfully, and avoid costly inventory mistakes.

⦿ Strategic implementation & ongoing support: We help turn strategy into action by implementing systems, executing initiatives, and carrying work through day to day. We are doers, not just advisors.


How we work with you:

We start by getting the right access and inputs, stabilizing the books and close, and standing up the reporting and cash planning that matters most. Then we run the weekly and monthly cadence with you, so it actually sticks, and refine as the grows and questions evolve.

Solid Ratio

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Solid Ratio

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