David Mercier

As a director, David Mercier represents the next generation of farmers and promotes the interests of member cooperatives in his region.

David brings a keen awareness of environmental and regulatory issues in the agricultural sector to his work at Quebec’s largest agrifood enterprise. Recognizing the importance of leaving a healthy planet for future generations, he is committed to active participation in collective efforts to preserve it. David is highly adaptable, enabling him to keep pace with a changing agricultural industry. His own business is growing, thanks to demand and the nutritional benefits of chicken. He considers farm automation as an opportunity to collect more data and fine-tune performance.

David holds a DCS in Farm Management from McGill University and is currently completing a Bachelor of Business Administration with a specialization in Finance at Université du Québec à Trois-Rivières (UQTR). He is a board member at Novago Cooperative. He has also sat on various agricultural sector committees and boards, including his local farmers union and his region’s RCM.