Taylor Hastings

Director, Demand Generation Marketing at Solutions by Text

Taylor Hastings, MBA, has a diverse work experience in marketing. Currently, they serve as the Director of Demand Generation Marketing at Solutions by Text, where they oversee demand generation, growth strategy, marketing operations, and the SDR team. Taylor has successfully managed demand generation and ABM campaigns, resulting in a significant increase in pipeline generated and closed. Prior to this, Taylor held the position of Senior Marketing Manager and Head of Demand Generation at Wise Systems, Inc. from August 2021 to June 2022. Taylor has also worked at Billtrust, where they held various marketing roles, including Program Marketing Manager, Associate Solutions Marketing Manager, and Product Marketing Specialist. In these positions, Taylor created sales enablement content and developed product materials such as one sheets, white papers, infographics, and blogs. Additionally, they are a member of HYPCCCYCL.

Taylor Hastings holds a Master of Business Administration (MBA) degree with a specialization in International Business from Arcadia University. Prior to this, they earned a Bachelor of Arts (B.A.) degree in International Business and Culture from the same university. Additionally, Taylor obtained a Bachelor's degree in International Business from City, University of London. They have also completed various certifications, including Gradient Ventures Manager Training, The Fundamentals of Digital Marketing from Google Digital Garage, Pragmatic Marketing Certified - Level II (PMC-II), Scrum Product Owner Certificate, and Pragmatic Marketing Certified - Level I (PMC-I).

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Timeline

  • Director, Demand Generation Marketing

    June, 2022 - present