James de Roo

James De Roo is an experienced sales leader with a focus on logistics and strategic partnerships. Currently serving as Director of Sales Logistics at Solvares Group since May 2023, James is driving the shift towards a SaaS-first model and enhancing the Value Added Reseller network. Previously, as VP of Customs at ecovium, James provided strategic leadership for customer installations and collaborated with the executive board on financial decision-making. James has also held significant roles at PTV Group, including Managing Director and Business Development Manager, where contributions included the integration of corporate culture and the development of sales strategies. Earlier career experiences include positions at Avaya and FrontRange Solutions, where a focus on sales processes and partner management was paramount. James pursued a Bachelor of Arts degree in Marketing and Computer Science at Macomb Community College.