Tyriek Ettrick

Tyriek Ettrick is a seasoned digital strategist at Solve Innovation Group since 2017, specializing in researching industry dynamics, emerging technology trends, and consumer behaviors to uncover business opportunities. Prior to this role, Tyriek served as a digital marketing manager at Market-Match Consulting from 2008 to 2017, where responsibilities included modeling revenue projections and conducting regression analysis for marketing mix modeling. Earlier experience as a user experience analyst at VML from 2007 to 2008 involved improving interface design and gathering user insights to enhance navigation and identify design opportunities. Tyriek holds an MBA in Marketing from Georgetown University McDonough School of Business and a BA in Psychology from Morehouse College.