Soly
Chris Smeda is an accomplished sales leader with extensive experience in the digital marketing and fintech sectors. Currently serving as the Head of Sales for South Africa at Soly since April 2024, Chris previously held roles as Head of Client Growth for Africa and Senior Client Partner at 365 Digital. Chris's background includes a tenure as Head of Sales at SkyQR, where contributions helped establish the company as a leader in payment and authentication technology. Additional experience includes positions as National Sales Manager at Hubble Africa and Onsite FMCG Sales and Marketing Head at Moving Tactics South Africa. Chris began a career in mobile marketing as Mobile Media Manager at Opera. Chris holds a degree in Marketing Management from Cape Peninsula University of Technology and is a graduate of Fairbairn College.
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Soly
Soly is an international Clean Energy Tech company with a mission to make solar energy available to everyone. The company was founded in the summer of 2013 by brothers Patrick and Milan van der Meulen. The brothers were inspired at a young age by Al Gore’s documentary “An Inconvenient Truth” and have since decided to use their entrepreneurship ‘As a force for good’. The company is today one of the European market leaders in the field of decentralized energy generation and storage through solar panels, batteries and charging stations. Soly focuses on the residential and business markets and is active in the Netherlands, South Africa (2019), Belgium (2022), Germany (2023) the United Kingdom (2023) and Italy (2024). By developing its proprietary software platform, Soly is one of the most capital-efficient energy providers with only 140 employees across six countries. The Soly platform won a spot in the Deloitte Technology Fast50 in 2021. Soly is an impact driven company and since 2018 B Corp certified. B Corp is an international label for companies that strive for the highest standards of sustainability, financial transparency, and social justice.