Nathalie Baaklini

Nathalie Baaklini is a seasoned marketing professional with a diverse background in luxury retail, brand strategy, and experiential design. Currently serving as Director of Marketing Innovation at SOMA Group since October 2019, Nathalie excels in creative concept strategy, storytelling, and human-centered design, significantly enhancing customer experiences within mixed-use destinations. Additionally, Nathalie holds advisory board roles at Grupo Ultra and the Women's Forum for the Economy and Society, focusing on strategic marketing for luxury brands. Previous positions include Project Leader and Deputy Marketing Director at El Palacio de Hierro, where Nathalie led comprehensive wellness projects and launched numerous international brands in Mexico. Nathalie's extensive experience is further enriched by key leadership roles at Levi Strauss & Co., Louis Vuitton Malletier, and Gap Inc., complemented by an impressive educational background including an Executive MBA from Instituto Tecnológico Autónomo de México and a Bachelor's in Commerce from Concordia University.