SOMA Group
Nathalie Baaklini is a seasoned marketing professional with a diverse background in luxury retail, brand strategy, and experiential design. Currently serving as Director of Marketing Innovation at SOMA Group since October 2019, Nathalie excels in creative concept strategy, storytelling, and human-centered design, significantly enhancing customer experiences within mixed-use destinations. Additionally, Nathalie holds advisory board roles at Grupo Ultra and the Women's Forum for the Economy and Society, focusing on strategic marketing for luxury brands. Previous positions include Project Leader and Deputy Marketing Director at El Palacio de Hierro, where Nathalie led comprehensive wellness projects and launched numerous international brands in Mexico. Nathalie's extensive experience is further enriched by key leadership roles at Levi Strauss & Co., Louis Vuitton Malletier, and Gap Inc., complemented by an impressive educational background including an Executive MBA from Instituto Tecnológico Autónomo de México and a Bachelor's in Commerce from Concordia University.
SOMA Group
SOMA creates transformative mixed-use, commercial, residential, cultural, and hospitality destinations in prominent cities, elevating quality of life in the urban context. Drawing on 50 years of experience, and understanding what drives change in the built environment, SOMA responds to the needs of the era, and demonstrates unparalleled vision in crafting innovative solutions. Our strength arises from the sum and orchestration of our multifaceted mix of skills, including development, construction, retail and art. Fibra SOMA leads a premium real estate investment trust. This public company, brings together exceptional projects. Each of them is carefully envisioned to embody a unique design, taking into consideration the heritage as well as the dynamic and modern environment.