Joe Yates is the founder of Somerce, a social commerce agency that helps brands scale on TikTok Shop across affiliate and community management, live video, content, and paid media. They previously founded Ascend, a DTC e-commerce marketing agency that was sold in February 2022. They are the founder of Chapter and Chapter Ventures, established in 2023, investing in early-stage businesses looking to disrupt their sector. Earlier in their career, they held a Sales & Marketing Executive role at Specialized Bicycle Components (2015–2018) and completed a work placement at Birmingham Airport (2017–2018), and they sat on the Attentive customer advisory board (2022–2023) alongside leading retailers including Astrid & Miyu, Beauty Bay and Beauty Pie.
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