Somfy DACH
Joachim Wallenstein is an experienced marketing professional currently serving as the Head of Marketing Business Area Central Europe at Somfy DACH since August 2020. Previously, Wallenstein held the position of Head of Marketing & Communications at RIO The Logistics Flow, where significant achievements included developing an omnichannel marketing strategy and overseeing a team that garnered over 7,200 customers. Wallenstein's extensive background at Philip Morris International spanned a decade and encompassed roles such as Head of Digital Marketing & Consumer Engagement in the Philippines, where responsibilities included strategic marketing planning and consumer engagement initiatives. With a strong academic foundation in American Studies from Ruhr University Bochum, Wallenstein has demonstrated effective leadership in diverse marketing domains across various regions.
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Somfy DACH
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With more than 175 million motors sold, Somfy is the world leader in automatic controls for openings and closures in homes and buildings. The company is also a pioneer in the field of Smart Home and Smart Building – running over five million connected devices in total. With an average of 40 new patents per year, Somfy has demonstrated its vision and innovative strength for 50 years. The company launched the first tubular motor for awnings in 1969, introduced io homecontrol as one of the first bidirectional radio protocols in 2007, and is currently focusing on an interoperable smart home world with TaHoma® and the "So Open" initiative. The incentive of the workforce is also the company motto: "Inspiring a better way of living accessible to all". The company`s focus is on comfort, safety, sustainability and energy savings. Somfy speaks the customer's language from the end consumer to the installers, from industrial companies to architects and planners. The Somfy Group, with its headquarters in Cluses (France) employs a total of 6,070 people in around 60 countries. In 2019, the family-owned company achieved a total turnover of 1.2 billion euros. One of the main markets is the so called 'DACH' region - 400 employees work in Germany (Rottenburg), Austria (Elsbethen-Glasenbach) and Switzerland (Bassersdorf).