Felipe Linares Bustamante

Felipe Linares Bustamante is a seasoned professional in digital marketing and e-commerce, currently serving as the Product Owner Martech and Data Driven Specialist at MACH since August 2021. As the founder of Zokun Digital, initiated in November 2020, Felipe provides strategic consulting services in digital marketing, catering to clients such as Fork and Inchcape Latam. Previous experience includes roles as Performance Manager at Premier Cosmetics, where Felipe focused on e-commerce optimization, and as a marketing analyst for Walmart Chile, managing digital campaigns. Additional experience encompasses positions at White Label MKT, Reprise Media, GroupM, and Actitud Lab, accumulating significant expertise in data analysis, campaign optimization, and performance management in various marketing environments. Felipe holds a degree in Ingeniería Ejecución Informática from Pontificia Universidad Católica de Valparaíso.