Joana Martins

Joana Martins, currently serving as the Communication & Social Responsibility Director at SONAE ARAUCO since January 2019, specializes in developing integrated corporate communication strategies, media strategy definition, and digital brand management. With a long-standing career at Corticeira Amorim since 2008 as Corporate Communications Manager, Joana has focused on corporate image management and content development for various initiatives. Joana's experience also includes roles at Amorim Investimentos e Participações as a Corporate Communication Assistant, where support was provided to marketing departments, and a brief internship at J.W. Burmester & Cª, S.A. in the marketing department. Joana holds an Open Executive Programme in Sustainable Management from Porto Business School and degrees in Communication Sciences from Universidade da Beira Interior and a postgraduate qualification in Communication and Brand from IPAM.