Catarina Dias Ferreira

Catarina Dias Ferreira is a Brand Development Specialist at SONAE since July 2024, with extensive experience in brand and marketing roles, particularly within the non-profit sector. Previously, Catarina served as Head of Brand and Marketing at Teach For Portugal, where responsibilities included increasing awareness of educational inequality, managing communications, organizing key events, and implementing growth strategies that resulted in significant increases in website and social media engagement. Catarina held various positions in marketing and project management, including at Ping.pt and Nixfuste Nova, and has a solid educational background with degrees in Design Management, Psychology, and Communication and Marketing, complemented by executive programs in Project Management and Analytics for Executives from Porto Business School.