Will Rhoads

Chief Innovation Officer at Sonata Bank

Will Rhoads has a diverse work experience spanning several industries and roles. In their most recent position as Chief Innovation Officer at Sonata Bank, they are responsible for driving innovation within the organization. Prior to that, they served as the Digital Solutions Leader at Wilson Bank & Trust, where they led cross-functional teams in delivering digital solutions to improve operational efficiency and customer experience. At Reliant Bank, they held various roles, including Senior Vice President of Digital and Marketing, Vice President of Digital and Marketing, and Vice President of Digital Channel Manager, leading the organization's digital transformation and driving significant growth in assets. Before that, at Ascend Federal Credit Union, they served as a Digital Specialist, overseeing website updates, online banking projects, and website launch. Will also gained experience as a Community Manager at BKON Connect, LLC, working with an IoT startup to develop software and hardware platforms. Earlier in their career, they worked as a Marketing & Technology Consultant at Win Engineering, implementing software for workflow improvement, and as a Marketing Coordinator/CAD Designer at Oliver Little Gipson Engineering Inc, designing websites and electrical drawings.

Will Rhoads has a B.B.A. degree in Business Administration from Middle Tennessee State University (MTSU). In terms of additional certifications, they have completed the Google Ads Search Certification and the Google Analytics Individual Qualification from Google in September 2021. Will has also obtained the Certified ScrumMaster (CSM) credential from Scrum Alliance in December 2021. Additionally, they completed an Introduction to Programming course from Udacity in 2019.

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