The Leadership Team at Sonic is responsible for setting the strategic direction and vision of the company, ensuring alignment with Sonic's mission to enhance the auditory experiences of users. Comprising key executives including the CEO, Worldwide VP of Quality Regulatory, and Managing Director, this team focuses on fostering a culture of innovation, driving product quality, and maintaining strong corporate values to meet customer needs and enhance overall brand reputation. Their leadership efforts are instrumental in promoting Sonic's commitment to providing reliable and enjoyable hearing solutions.