Thorsten Bald

Thorsten Bald has extensive experience in marketing and brand management. Thorsten is currently working as the Director of Marketing at sonnen GmbH. Prior to their current position, they founded their own consulting company, Thorsten Bald brand.consulting, in 2011. Thorsten also served as the Director of Brand Marketing at IU Internationale Hochschule from 2020 to 2022.

Before that, Thorsten Bald held several positions at Glen Dimplex Thermal Solutions, including Director of Marketing and Director of Strategic Marketing, Design, and Brand. During their time at Glen Dimplex, they were responsible for national and international marketing activities, brand positioning, and product and portfolio development. Thorsten achieved success in reducing portfolio complexity, improving communication performance, and strengthening the brand profile.

Thorsten also worked as the Head of the Competence Center for Brand Management at Steinbeis Center of Strategic Management from 2012 to 2020. Prior to that, they held the position of Director of Corporate Identity & Marketing at Brose Group and Vice Director of Marketing & Brand at Loewe AG. At Loewe, they had a progressive career, starting as a Communication Manager and eventually overseeing all international brand management, marketing communication, and retail marketing efforts.

Throughout their career, Thorsten Bald has received numerous awards and recognition for their outstanding brand management and marketing effectiveness. Thorsten has led teams of up to 18 employees and managed budgets as high as €30.2 million.

Thorsten Bald has a diverse education history in business administration and marketing communication. In 1997 to 1999, they attended the Westdeutsche Akademie für Kommunikation and obtained a degree in Kommunikationswirt WAK and Werbefachwirt IHK in Marketing Communication. Thorsten then pursued further education in business administration, completing a BBA degree from Steinbeis-Hochschule Schools of Next Practices from 2005 to 2007. Thorsten continued their education at the same institution and obtained an MBA degree in Business Administration from 2007 to 2010. Additionally, they attended the SDA Bocconi in 2008 and the NYU Stern School of Business in 2009, focusing on Business Administration. Thorsten has also obtained various certifications in areas such as A/B testing, Kanban, user experience design, agile methods, and more from LinkedIn, with most certifications obtained in 2022. There is no information available regarding their education at Universität Siegen.