Isabel Bastius

Isabel Bastius is a seasoned marketing professional with extensive experience in CRM and eCommerce project management. Currently serving as Senior CRM Manager at Sonova Gruppe since April 2023, Isabel leads the CRM team in Berlin, focusing on optimizing the online lead journey and enhancing communication strategies. Previously, Isabel held the position of Senior Project Manager for Ecommerce & User Experience at THOMAS SABO, where leadership was provided for a major global online shop redesign. Additional experience includes roles as Senior CRM Manager at LIEBESKIND Berlin, where loyalty programs were developed, and as CRM Manager at defactio relations GmBH, leading client loyalty app projects. Isabel began their career with internships at the adidas Group and The Walt Disney Company. An academic background includes a Master's degree in Economics from FAU Erlangen-Nürnberg and a Certificate in Communication from American University.