Oscar Herrada currently serves as the Head of Brand & Consumer Marketing at Sonova Group, overseeing the Unitron brand, Private Label business, and the Sennheiser portfolio, including the new OTC category across B2C and B2B. Prior experience includes roles such as Head of Consumer & Channel Marketing for the Americas at LifeScan, Vice President of Business Development at News Corp, and Director of Customer & Shopper Engagement at The Hershey Company. Oscar Herrada has a strong background in omnichannel marketing and strategic business development, having held significant positions at Abbott Nutrition, Hasbro, Nestlé Waters North America, and PepsiCo. Oscar Herrada holds an MBA in International Finance & Management from the University of Maryland.
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