Sonova
Radu T. Popescu is a seasoned marketing and sales professional with extensive experience in CRM management, specializing in Microsoft Dynamics and omnichannel strategies. Currently serving as the Global Multichannel Marketing and Sales CRM Manager at Sonova Group since April 2022, Radu has been instrumental in implementing marketing automation processes and redesigning sales funnels. Prior to this role, Radu held positions at Endava as a Microsoft Dynamics Lead and Business Platform Consultant, at Accenture as an Advanced Software Engineering Associate Manager, and at Orange Business Services as a Microsoft Dynamics CRM consultant. Radu's expertise spans multiple industries, including telecom and banking, with a strong focus on driving efficiency, user adoption, and stakeholder engagement within CRM systems. Radu holds a Master’s degree in Commercial Business Administration and a Bachelor’s degree in Economics from Romanian-American University in Bucharest.
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