Tanja Guzvan Prpic

Tanja Guzvan Prpic has an extensive work experience in various roles and companies. Their most recent position is Director Content Creation at Sonova Group, starting in November 2021. Prior to that, they were a Senior Manager, Global Content Creation at Sonova Group.

From 2018 to 2021, Tanja worked at Philip Morris International where they held multiple roles. Tanja was the Head of Digital Content Delivery, responsible for establishing a digital content delivery team and implementing governance processes and tools for agile content production. Tanja also selected agency rosters to develop personalized content for IQOS brand in multiple markets and implemented tracking mechanisms for campaign effectiveness. Tanja also served as the Head of Digital Acceleration at Philip Morris International.

Before joining Philip Morris International, Tanja worked as the Manager Consumer Engagement and Manager Trade Intelligence & Engagement at PM OC. Tanja also held roles as Manager Trade & Consumer Engagement Central Europe South, Manager Trade Engagement Central Europe South, and Brand Manager for Marlboro & other premium brands Central Europe South.

Tanja's career began at Greyworldwide Zagreb, where they worked as an Account Manager and later became an Account Director for both ATL and BTL. Tanja also served as an Account Manager.

Throughout their career, Tanja has demonstrated their expertise in content creation, digital acceleration, consumer engagement, trade intelligence, brand management, and account management.

Tanja Guzvan Prpic attended the University of Zagreb/Sveučilište u Zagrebu, but specific details about the degree obtained or field of study are not provided.