Ashraf Sajid

Ashraf Sajid, MBA, is an experienced business professional with a strong background in sales, marketing, and management within the consumer electronics industry. Currently serving as Business Manager at Sony of Canada Ltd. since October 2013, Ashraf is responsible for managing the product life cycle, pricing, promotions, and advertising strategies to enhance the digital imaging business in the Canadian market. Prior to this role, Ashraf held various positions at Sony of Canada Ltd. from March 2009 to October 2013, including Manager Retail, where responsibilities expanded from sales consulting to management. Earlier experience includes serving as Head of Sales & Marketing at Samsung Electronics, with oversight of 11 markets, and an Executive position at Sony Gulf FZE, focusing on the Pakistan market. Ashraf holds an Executive MBA from Ivey Business School and has completed advanced management training at the National University of Singapore.