David Serafin

David Serafin is an accomplished professional with extensive experience in brand and customer experience management at Sony Electronics, where roles have included Head of Brand and Customer Experience ANZ, Head of Direct Business and Retail Operations, and Head of Retail Operations. Responsibilities have encompassed overseeing digital marketing, in-store execution projects, and the management of both online and retail operations across the ANZ region. Prior to this, David held positions at Sony Pictures Entertainment and Wrigley, further enhancing expertise in commercial strategy and channel management. David holds a Bachelor of Commerce degree from the University of Sydney, completed in 1999.