Lelin Tan

Lelin Tan is a seasoned marketing professional with extensive experience in the electronics and luxury goods sectors. At Sony Electronics since May 2016, Lelin serves as the Department Head of CRM & E-Commerce for Playstation® and Mobile Product Marketing, leading performance through data analysis and managing diverse marketing strategies. Previous roles at Sony include CRM & E-Commerce Section Lead and Product Marketing for the Taiwan market, where Lelin demonstrated agility in adapting marketing approaches during the Covid pandemic and successfully launched Sony Singapore’s online brand store. Earlier positions include Advertising and Promotions Executive at Braun Büffel, Department Sales Manager at Isetan Singapore, and a marketing internship at Shiseido Singapore. Lelin holds a Bachelor of Business Administration from Nanyang Technological University Singapore.