Michaela Ion

Michaela Ion has extensive experience in marketing, content creation, and consumer insights, primarily at Sony Electronics from 2007 to the present, where positions include Editor In Chief of Alpha Universe and Senior Manager for various marketing initiatives within the Imaging Solutions sector. Michaela has led the Alpha Universe media platform, managed significant marketing projects for Sony's Imaging business, and implemented strategic CRM initiatives, enhancing customer engagement and loyalty. Prior experience includes roles at Forrester Research, where Michaela managed extensive consumer research studies across Asia Pacific, and a research associate position at Boston University Medical Center. Michaela holds a Master of Science in Applied Research and Mass Communication from Boston University, along with executive education in Negotiations & Influence from the Haas School of Business, and a BA in English and Japanese Language and Literature from Bucharest University.