Chrysandra Halstead

Chrysandra Halstead has a diverse work experience spanning over a decade. Chrysandra began their career at The San Jose Group in 2005 as an International Business and Marketing Junior Executive. Chrysandra then joined Encyclopaedia Britannica in 2007, where they held the roles of Brand Marketing Executive and later B2B and Brand Manager, responsible for managing the brand identity and developing brand guidelines for the company's educational products.

In 2012, Chrysandra joined EF Education First as a Global Brand Manager before being promoted to Global Head of Brand Marketing. In these roles, they developed global brand marketing strategies, created marketing content, and managed complex projects with stakeholders worldwide to optimize the brand and user experiences.

Chrysandra then moved to Mattel, Inc. in 2015 as a Senior Manager, where they worked on cross-category marketing plans and facilitated collaboration between different market and category teams to maximize marketing opportunities across various franchise lines of business. Chrysandra also project-managed a global social media brand campaign.

In 2016, Chrysandra briefly worked at Universal Pictures International Entertainment as an International Marketing Manager, where they devised international marketing plans and collaborated with stakeholders to achieve world-class marketing objectives for new release acquisition films.

Most recently, Chrysandra joined Sony Interactive Entertainment in 2017, first as a Group Marketing Manager responsible for leading the Regional Partner Marketing team and providing strategic input for launch marketing plans. Chrysandra then took on the role of Director of Commercial & Opportunity, Global Partner Marketing, where they continue to leverage their expertise to optimize the commercial impact of key partnerships and blockbuster releases.

Overall, Chrysandra's work experience demonstrates their ability to deliver results, develop high-performance teams, and drive strategic marketing initiatives in various industries.

Chrysandra Halstead holds a Bachelor's Degree in Bachelor of Science in Communication, which they obtained from Northwestern University between the years 2001 and 2005. Recently, in 2016, they completed the CIM Diploma in Professional Marketing with a focus on Digital Strategy from CIM | The Chartered Institute of Marketing.