Frank Datema

Frank Datema is a Senior Web Analytics Product Manager at Sony Interactive Entertainment, responsible for managing the analytics implementation process and acting as a liaison between business stakeholders and developers. Prior to this role, Frank held various positions focused on web analytics and optimization across multiple organizations, including RICS as an Analytics and Optimisation Architect and Adobe Analytics Product Owner. Frank's expertise encompasses tagging implementations, data layer design, cookie compliance, and analytics audits, with a foundation in digital analytics dating back to roles at Deloitte Digital and Totaljobs Group. Frank holds an M.Sc in Sports Studies from the University of Stirling and a BSc in Management from Royal Holloway, University of London.