Melissa Fricke

Melissa Fricke serves as the Director of Partner Innovation & Engagement at Sony Interactive Entertainment, where responsibilities include strategic oversight of global partnerships and management of the Global Partner Marketing budget. With a proven track record of increasing employee engagement and successfully reimagining Partner Marketing services, Melissa has expanded team size and implemented innovative marketing strategies. Previous roles at Sony include managing co-marketing initiatives and developing marketing strategies for high-profile franchises like Call of Duty: WWII. Earlier career experience includes roles at Activision as Global Brand Manager and at THQ as Associate Brand Manager. Melissa Fricke holds a BA in Communications with a PR and Marketing emphasis from the University of Wisconsin-Eau Claire and participated in an undergraduate study abroad program at Harlaxton College in the UK.