SA

Sian Anderton

Senior EMEA Liaison Account Manager at Sony Interactive Entertainment

Sian Anderton has a diverse work experience in the gaming industry, primarily with Sony Interactive Entertainment. Sian began their career as a Marketing & Events Assistant in the UK from July 2013 to July 2014. Sian then moved on to work as a European Marketing Assistant at Sony Interactive Entertainment from an unspecified date in 2015 to 2017.

Following this role, Sian held the position of European Junior Product Manager from an unspecified date in 2017 to February 2020. In this role, they were responsible for brand marketing and campaign management for PlayStation Exclusive titles across multiple markets. Notable titles they worked on include The Last of Us: Part II, Days Gone, PlayLink, Everybody's Golf, Matterfall, and World of Warriors.

From February 2020 to January 2023, Sian served as an EMEA Liaison Account Manager at Sony Interactive Entertainment. Reporting to the Global Marketing Organization, they acted as the strategic partner between Global Marketing and Local Territory business units, with a focus on European markets. In this role, they balanced the commercial and strategic direction, ensuring the implementation of global activities and strategies while also championing local markets. Sian worked across the entire PlayStation Exclusive Games portfolio, including recent titles such as Marvel's Spider-Man Miles Morales, Demon's Souls, Sackboy A Big Adventure, The Last of Us Part II, and Ghost of Tsushima.

Sian Anderton attended Northumbria University from 2011 to 2015, where they obtained their Bachelor of Arts (B.A.) degree in Business Management.

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