Alejandra García

Alejandra García is an accomplished marketing professional with extensive experience in the music industry. Currently serving as Associate Director of International Marketing at Sony Music Entertainment since July 2023, Alejandra specializes in creating tailored strategies to enhance the global presence of Sony Music Latin artists. Prior to this role, Alejandra held various positions at Warner Music Group from April 2016 to July 2023, including Senior Manager of Artist Strategy and Senior Regional Marketing Manager, where efforts were focused on maximizing the impact of Latin artists across Latin America and Iberia. Alejandra began the career at NBCUniversal Telemundo Enterprises as a Digital Billboard en Español Multi-Platform Producer and gained early experience as an intern at Universal Music Group. Alejandra holds a Bachelor's degree in Advertising/Marketing from Florida International University.