Sony Music Entertainment
Alejandra García is an accomplished marketing professional with extensive experience in the music industry. Currently serving as Associate Director of International Marketing at Sony Music Entertainment since July 2023, Alejandra specializes in creating tailored strategies to enhance the global presence of Sony Music Latin artists. Prior to this role, Alejandra held various positions at Warner Music Group from April 2016 to July 2023, including Senior Manager of Artist Strategy and Senior Regional Marketing Manager, where efforts were focused on maximizing the impact of Latin artists across Latin America and Iberia. Alejandra began the career at NBCUniversal Telemundo Enterprises as a Digital Billboard en Español Multi-Platform Producer and gained early experience as an intern at Universal Music Group. Alejandra holds a Bachelor's degree in Advertising/Marketing from Florida International University.
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Sony Music Entertainment
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At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.