Darlene Rodriguez

Darlene Rodriguez is a seasoned professional with extensive experience in licensing and merchandising within the entertainment industry. Currently serving as the Senior Director of Music Licensing & Merchandising at Sony Music Entertainment since November 2017, Darlene has successfully launched a new merchandising division that generates significant revenue. Prior roles include Global Director at Hasbro, where Darlene negotiated high-value contracts and fostered employee development, and Vice President at Viacom, focused on strategic partnerships and marketing initiatives. With a strong educational background including an M.B.A. from Pepperdine Graziadio Business School and a B.S. in Business Administration from California State University, Los Angeles, Darlene has a proven track record of driving revenue growth and collaboration across various teams.