Graciela Lopez

Sr. Manager, Digital Sales Musica Mexicana at Sony Music Entertainment

Graciela Lopez currently serves as Sr. Manager of Digital Sales for Musica Mexicana at Sony Music Entertainment, where responsibilities include leading digital sales initiatives for prominent artists and advocating for digital inclusion. Previous experience includes serving as Label Manager for US Latin at Ingrooves Music Group, managing diverse Latin music releases and overseeing digital distribution strategies. Prior roles also encompass artist and label relations at Stem Disintermedia Inc., where Graciela managed a significant roster in the Electronic/Dance genre, and various positions in public relations, community organizing, and legal services, showcasing a robust background in both the music industry and community engagement. Graciela holds a Bachelor's degree in Sociology from California State University, Fullerton.

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