Sony Music Entertainment
Luigi Rom Mallari is currently serving as the Head of Creative, International Marketing Southeast Asia at Sony Music Entertainment. Prior to this, Mallari worked at Universal Music Group in various positions such as Head of International, Senior Marketing Manager, International Label Marketing Executive, Digital Executive, Business Development Executive, and Domestic Marketing Executive. Mallari has experience in leading creative content creation, social & digital communications, and strategic marketing partnerships across diverse industries. Mallari holds a Bachelor of Science in Business Administration degree from San Beda University and is pursuing a Master of Business Administration degree from Ateneo Graduate School of Business.
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Sony Music Entertainment
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At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.