Luigi Rom Mallari is currently serving as the Head of Creative, International Marketing Southeast Asia at Sony Music Entertainment. Prior to this, Mallari worked at Universal Music Group in various positions such as Head of International, Senior Marketing Manager, International Label Marketing Executive, Digital Executive, Business Development Executive, and Domestic Marketing Executive. Mallari has experience in leading creative content creation, social & digital communications, and strategic marketing partnerships across diverse industries. Mallari holds a Bachelor of Science in Business Administration degree from San Beda University and is pursuing a Master of Business Administration degree from Ateneo Graduate School of Business.
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