Sony Music Entertainment
Nihaal Poonja is a seasoned professional in the music and entertainment industry, currently serving as Senior Director of Global Business Development & Digital Strategy at Sony Music Entertainment since September 2019. Previous roles at Sony Music included Director of Global Business Development & Digital Strategy and Senior Business Manager for Sony Music - Kids, where responsibilities encompassed growth strategy, partnerships, and revenue management. Nihaal also contributed to the University of Southern California's Marshall School of Business as President of the Business of Entertainment Association, leading efforts to support students transitioning into the media sector. Early career experiences included artist management at OML Entertainment Pvt Ltd and technology consulting at Tata Consultancy Services. Nihaal holds an MBA from USC Marshall School of Business and a Bachelor of Technology in Mechanical Engineering from Maulana Azad National Institute of Technology, complemented by completion of the Oxford Artificial Intelligence Programme at Saïd Business School.
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Sony Music Entertainment
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At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.