Marketing and Promotions

The Marketing and Promotions team at Sony Music Entertainment is responsible for creating and executing innovative marketing strategies that elevate artists' visibility and drive engagement across various platforms. This team collaborates closely with artists, labels, and digital media to develop promotional campaigns, identify market trends, and leverage data analytics, ensuring the successful launch of new music and content while fostering lasting connections with audiences worldwide. Their efforts not only enhance brand positioning for individual artists but also strengthen Sony Music's overall presence in the global music industry.