Bernadette Irizarry

Bernadette Irizarry is an accomplished design and product leader with extensive experience in the entertainment and digital fields. Currently serving as Vice President of Product & Design - Platform Experience at Sony Pictures Entertainment, Bernadette successfully launched the first virtual screenings event for international content buyers during the pandemic. Prior to this role, Bernadette founded Velvet Hammer Design, a design consultancy focused on insight-driven product and service development, collaborating closely with C-suite executives. Additional experience includes directing user experience at NextLeft and serving as Vice President of Interactive at AntEye Studios, where Bernadette played a pivotal role in the early development of online content platforms. Bernadette holds a Bachelor of Fine Arts in Sculpture and Design with a minor in Economics from Purchase College, SUNY, and is furthering education in screenwriting for television at UCLA School of Theater, Film & Television.