Michael Severson

Michael Severson is an accomplished marketing analytics and insights professional with extensive experience in the media and entertainment industry. Currently serving as Executive Director of Marketing Analytics & Insights at Sony Pictures Entertainment since May 2016, Michael previously held the role of Director in the same department. Prior experience includes working as Manager of Audience Insights at The Walt Disney Studios and Manager of Media & Entertainment at Networked Insights, where clients included major industry players such as HBO, Nickelodeon, and Universal Pictures. Earlier roles include positions as Analyst at WCNC-TV and Promotion Writer/Producer at WBTW News13. Michael holds a Master’s degree in Integrated Marketing Communications from Northwestern University and a Bachelor’s degree in Television-Radio-Film from the S.I. Newhouse School of Public Communications at Syracuse University.