Alistair Appleton

Alistair Appleton is currently the General Manager of Corporate & Internal Communications at Sony Europe, where they lead a team focused on enhancing the company's brand and internal communications. With over 20 years of experience in marketing and corporate communications, Alistair has successfully managed teams across multiple countries and demonstrated a proven ability to turn around business units into profitable operations. Previously, Alistair held senior roles at Siemens and NCR Corporation, where they developed and executed impactful marketing strategies and brand repositioning programs. Alistair earned a BA Hons in Business Studies from the University of Central Lancashire.