Samuel Morales

Samuel Morales is a Business Development Executive with nearly 25 years of experience in leading growth across various sectors, including ecommerce and marketing. Currently serving as the Customer Marketing Head at Sony Latin America, Samuel focuses on developing and implementing data-driven strategies to enhance customer engagement and retention. Previously, Samuel held several key positions at Sony in Peru and Mexico, where responsibilities included managing sales strategies, marketing communications, and corporate project planning. Samuel also gained experience as a High Volume Brand Manager at IBM, and earned an MBA from Universidad del Pacífico, along with a degree in Administration from Universidad de Lima.