Marketing and Analytics

The Marketing and Analytics team at Sony Music Publishing focuses on leveraging data-driven insights to enhance the visibility and reach of the company’s diverse roster of songwriters. By analyzing market trends, consumer behavior, and performance metrics, the team collaborates on innovative marketing strategies across digital and traditional platforms, ensuring that music creators gain maximum exposure and engagement in the competitive landscape. Their efforts also support creative marketing initiatives, investment analysis, and royalty tracking to optimize revenue streams and drive business growth.