Krittika (Krit) Khandelwal is a seasoned executive with extensive experience in marketing and e-commerce. As the Chief Executive Officer of Soothi since January 2015, Krittika developed a profitable omnichannel e-commerce operation, successfully expanding Soothi products into over 700 independent retail stores across the United States. Prior roles include Strategic Marketing Consultant at North Highland and Marketing Business Development Consultant at PricewaterhouseCoopers. Krittika's earlier career features positions in brand marketing at Georgia-Pacific LLC, marketing communications at Siemens Energy and Automation, and retail management as Visual Merchandiser/Assistant Manager at GA Designs. Krittika holds a Masters of Science in Marketing and a BBA in Marketing and International Business from Georgia State University.
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