Yves Serroen

Yves Serroen is currently serving as the Biopharma Business Development Director at SOPHiA GENETICS since January 2025. Prior to this role, Yves was the Head of Marketing & Communications at Biognosys from June 2020 to December 2024, contributing to advancements in next-generation proteomics for pharmaceuticals and diagnostics. Yves also held various positions at Roche from August 2008 to May 2020, including Global Marketing Leader for genomic profiling, where strategic marketing efforts focused on the Foundation Medicine portfolio, and International Product Manager for Avastin, overseeing its global product management across multiple cancer indications. Earlier roles included product management and sales representative positions in oncology and primary care. Yves's educational background includes an International Executive MBA in Life Sciences from the Biotechnology Business Institute and a Master in Marketing Management with Great Distinction from Vlerick Business School.