Saloua Elf

Saloua ELF is a seasoned professional in product marketing and management with extensive experience in the financial technology sector. Currently serving as a Product Marketing Manager for Integrated Core Banking solutions at SBS since February 2024, Saloua previously spent over two decades at Murex, holding roles including Product Marketing Manager for Trading solutions & Market Intelligence Lead, as well as Senior Product Manager, where notable contributions included optimizing Integrated Platforms to achieve a 40% reduction in clients' total cost of ownership. Saloua's expertise encompasses supporting investment banks and corporate treasuries across Europe in the implementation of financial solutions, with a strong focus on front office FX derivatives. Saloua began the career as a Consultant at Odyssey Financial Technologies PLC. Academic credentials include pursuing an Executive Certificate in Blockchain and DeFi from Université Paris Dauphine - PSL, alongside a Master's in Banking and Finance from HEC Lausanne, complemented by a prior degree in Management, Finance, and Control from the same institution.