Veetahl Eilat-Raichel

Veetahl Eilat-Raichel is the Co-Founder and CEO of Sorbet, where the focus is on innovating employee benefits to promote wellness while enhancing business results. In addition to leading Sorbet since June 2019, Veetahl serves on the board of directors for Kidum, with active involvement in the organization since 2017. Previous roles include Head of Marketing, Communication & Loyalty at Isracard, Regional Head of Marketing & Business Development at Lockheed Martin, and varying positions at Bank Hapoalim and Banque Jacob Safra. Veetahl also gained experience as a Product Manager at L'Oréal early in the career. Educational qualifications include an MBA from Northwestern University's Kellogg School of Management and a BA in Business & Economics from Tel Aviv University.