SOREL
Bobby Bui has had a diverse work experience in the retail and sales industry. Bobby started their career at Macy's as a Buyer in 1997 and worked there until 2004. Bobby then joined Columbia Sportswear and held various roles, including Manager of Retail Sales and Analysis from 2004 to 2006, and Director of Retail Merchandising from 2007 to 2016. Currently, Bobby is the Director of National Sales at SOREL, a position they have held since August 2021. Prior to this, they were the Regional Sales Manager at SOREL from 2019 to 2021 and the Online Channel Manager from 2017 to 2019.
Bobby Bui attended the University of Washington from 1989 to 1993, where they obtained a Bachelor of Arts (B.A.) degree in Business Administration and Management, with a focus on General Studies.
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SOREL
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CREATING POWERFUL FOOTWEAR FOR UNSTOPPABLE INDIVIDUALS: Here at SOREL we believe you are your most powerful tool and the determination you find within is an unstoppable force. SOREL challenges the status quo by creating unexpected footwear that pushes the boundaries of function-first fashion. We stay in motion so you can push yourself forward. OUR CORE BELIEFS: At SOREL we aspire to seize opportunities and make bold statements. We’re not satisfied unless we’re exhausting all possibilities. Our passion for improvement comes with a sense of urgency, we are relentless in finding the best solutions possible. We question, explore, disrupt and lead, all while looking for ways to be better. SOREL acts with purpose while making sure every decision is made with absolute intention. SOREL EVOLUTION Founded in 1962, SOREL combines expert craftsmanship and of-the-moment design to create all-season footwear. What began decades ago with premium boots, crafted with an unparalleled balance of construction and protection, is now a brand dedicated to both functionality and fashion. WHY WORK AT SOREL: Being part of SOREL is for the few that dare to draw outside the lines. It’s a culture comprised of individuals audaciously pushing forward as one. New ideas fuel us as we explore the unknown, while never being afraid to charge the edge. SOREL is an institution of creators, doers and leaders who bring the spirit of the boot into everything we make. Centered in the heart of downtown Portland, SOREL headquarters is walking distance to a wide range of theatres, museums, parks, farmers markets and amazing food. Pioneer Courthouse Square, Director Park, Portland Art Museum, Arlene Schnitzer Hall and Waterfront Park are just a few amenities Portland has to offer.